Free Public Webinar on Mobility on Demand: Business Models Analysis

The Mobility on Demand (MOD) Research Program -- a joint U.S. Department of Transportation (U.S. DOT) initiative co-led by the Intelligent Transportation Systems Joint Program Office (ITS JPO), Federal Transit Administration (FTA), and Federal Highway Administration (FHWA) -- is producing a monthly MOD webinar series, which will continue through Spring 2020. The fourth webinar in the series, Mobility on Demand Business Models Analysis, will be held on February 12 at 1:00 pm ET.


As states and municipalities start to consider emerging mobility innovations, they will see the convergence and integration of infrastructure, services, technologies, and policies bringing a broader spectrum of travel choices in daily travel. Simultaneously, traveler expectations are changing as travelers increasingly expect real-time, dynamic, actionable information on travel options before and during their trips. Meanwhile, from a system point of view, integration of emerging transportation modes and services into the overall transportation system is necessary to ensure reliable and efficient travel for all users.


While the private sector has an important role in the mobility ecosystem, the services it provides may not meet transportation goals of the wider public in an equitable manner. This webinar will inform the participants about the workings of business models in the mobility ecosystem and how they might interact better with public agency goals. Public agencies can use the planning tools and descriptions of business models to inform their decision-making process for the procurement of mobility services. Private partners can use this information to learn what public agencies hope to achieve with an MOD pilot or program. They can refer to relevant case studies to learn how pilots that are designed to meet various public goals operate in other geographies.


Title: Mobility on Demand Business Models Analysis
Date: Wednesday, February 12, 2020
Time: 1:00 pm to 2:30 pm ET
Registration: Register Here


MOD WEBINAR SERIES (November 2019 through April 2020)

The MOD Research Program supports state and local public agencies as they navigate the dynamic, evolving landscape of personal mobility and integrated multimodal transportation network. The U.S. DOT uses the term MOD to represent its vision for future mobility. MOD envisions a safe, reliable, and carefree mobility ecosystem that supports complete trips for all, both personalized mobility and goods delivery. The U.S. DOT achieves this vision by leveraging innovative technologies and facilitating public-private partnerships to allow for a user-centric approach that improves mobility options for all travelers and delivery of goods and services.

This webinar series will share knowledge from several MOD Program projects to inform practitioners of opportunities to adapt transportation systems to recent trends in mobility and goods delivery. The MOD Program undertook several projects to provide detailed analysis supporting various parts of the decision making and planning processes for local practitioners considering integrated MOD deployments. Topics will cover MOD and transportation operations; business models of mobility providers; planning for and implementing integrated mobility services; relevant standards and gaps in standards necessary to enable MOD; innovations in paratransit, off-peak service, and micromobility infrastructure; a concept of operations for a MOD Mobility Marketplace; and selected findings from the independent evaluation of some of the FTA's MOD Sandbox pilots.


The remaining webinars in the series will be held on the following dates (from 1:00 to 2:30 pm ET):

  • Wednesday, March 25, 2020: Micromobility: An Increasing Mobility Option
  • Wednesday, April 15, 2020: Mobility Marketplace: Integration, Integration, Integration

Additional details about each webinar will be announced as the registration for each event opens.


Previous webinars in this series may be found below: